Creative Strategy // Direct Response

Zaidy Ahmed

Creative Strategist & Copywriter for Info Products & Ecom Brands

I turn customer research into ad concepts, scripts, and funnels that give buyers a real reason to act.

I started in email copywriting two years ago, learning direct response, customer psychology, and conversion strategy from the ground up. Today I bring that same research-first process to ads, video, and full funnels.

Now working as Creative Strategist for a DTC brand
Portrait of Zaidy Ahmed
Research firstStrategy second.
Execution last.
AI UGC AdsAnimated VSLsMotion GraphicsStatic AdsUGC ScriptsSales PagesEmails
From research to creative

Every ad starts with what the buyer already believes.

Creative process

How I build creative that sells

The same four steps behind every concept in this portfolio.

The foundation

Copy that asks for the sale

Two years of email and funnel copywriting behind every concept.

  1. 01
    Market research

    Knowing the buyer and the product

    Customer research: reviews, objections, buying triggers, pain points, and the exact words customers use.

    Product research: what the product really does, what makes it different, and the proof behind it.

  2. 02
    Angle, USP & format

    Choosing the angle and the reason to buy

    I pick the angle and define the unique selling proposition: the one reason this product wins over everything the buyer has already tried.

    Then I choose the right format based on market sophistication. A buyer who has seen every claim needs a new mechanism, not a louder promise.

  3. 03
    Creative execution

    Writing across every format

    Hooks, UGC scripts, VSLs, static ads, sales pages, and emails. Each one written for the platform it lives on.

  4. 04
    AI acceleration

    From idea to asset, faster

    Using tools like ChatGPT, Claude, and Higgsfield to produce AI UGC, animated VSLs, and statics fast. Without the generic copy that makes AI ads easy to scroll past.

Work archive

The work behind the strategy.

Shared with permission. Spec work is labeled.

FAQ

Questions brands ask before working with me

What do you actually deliver?
  • Customer and competitor research
  • Angles and hooks
  • UGC and VSL scripts
  • Static ad concepts
  • AI UGC and animated video
  • Sales pages
  • Email campaigns
  • And so much more!

Clear assets your team can launch.

Where do your ideas come from?

The customer. Their reviews, their objections, the words they use when they talk about the problem. Every concept starts with a clear reason it should work.

Do you use AI?

Yes, for speed. AI helps me produce videos and statics faster. But the strategy and the copy come from research, not a prompt. If it sounds like AI, it doesn't ship.

Do you work with info products or ecom?

Both. I started in info products with email and funnels, and now I create ad creative for DTC ecom. The principles don't change: know the buyer, find the angle, ask for the sale.

How do we start?

Book a call or send me an email with your brand and what you're selling. I'll share the samples most relevant to you and how I'd approach your offer.

Ready when you are

Let's find the angle your buyers are waiting for.

Book a quick call and tell me about your brand and your offer. I'll show you the work most relevant to you and how I'd approach your next round of creative.

zaidyahmed0@gmail.com
Book a Discovery Call ↗